The travel industry is hugely competitive, so it takes more than talk of white sandy beaches to capture people’s attention and make your brand stand out (though they’re beautiful to look at, right?). You need to tap into your customers’ emotions and tease their senses so they can imagine the sights, smells, tastes, touch and sounds of your destination.
My experience as a traveller along with my travel industry knowledge, and writing and editing expertise mean I can carefully craft words that connect you to your customers. I understand what draws people to a destination and my lush, tangible descriptions and clear, convincing copy are designed to pique people’s imaginations, draw them into your world, help you build a following, and generate qualified leads.
Whether you’re a travel start-up, luxury hotel group, tour operator, family holiday resort, spa and wellness brand, cottages collection, holiday rental, visitor attraction, or airline or other transport mode, I can weave a story that resonates with your audience and sells your experience.
My services include:
Travel, tourism & destination copywriting
To compete in the tough online world of travel, tourism and destination branding, you need to stand out from your competitors with sharp, effective copy that engages customers and drives sales.
Whether you’re working on a new website or revamping an existing one, I can provide clear, concise copy that engages your customers, boosts your search engine rankings, establishes your brand identity, and convinces travellers to choose you over your main competitors.
With the majority of people planning their travels online, the travel industry is driven by online reviews and word of mouth on social media, so blogging should be an integral part of your content strategy.
By blogging regularly, you engage your customers with useful, entertaining articles that increase your visibility, built trust and loyalty, add authority to your site by demonstrating your expertise, boost your search engine rankings, and drive sales.
From handy travel hints to showcasing destinations, hotel spotlights to mini travel guides, I can create vibrant, fun articles that inform and entertain your customers and encourage them to spread the word.
Advertising doesn’t have quite the same impact today – people want information. Travel articles are designed to go deeper into a subject or destination than a blog post.
My travel articles can be designed to create engagement, tell a story, discuss travel news, or have a sales slant. From destination guides to feature pieces, case studies to cultural events and local food and wine, I can weave a story that provides valuable information, connects you with travellers, and establishes you as an authority in your field.
Proofreading & copy-editing
First impressions count. And I don’t only mean your web design. Careless spelling, grammar and punctuation can spoil your professional image, making you appear sloppy and indifferent.
But it can be difficult to review your own writing. You spend so long thinking about what you want to say and finding the right words to express yourself, that when you review it you see what you intended instead of what’s actually there.
My proofreading service will ensure your content is polished and ready to be published. If your work requires rewriting or restructuring, my copy-editing service will ensure it’s word perfect, consistent and meets your house style.
Other freelance writing services
As a freelance writer, I’ve worked with many industries and small businesses to create persuasive copy and fun, informative blog posts to engage audiences and market products and services.
I’ve written extensively on web design, WordPress and copywriting, and have an interest in other topics, notably art and archaeology, food and drink, and lifestyle.
If you have a non-travel project and would like to work with me, I’m happy to take a look. Get in touch, and we can see if we’re a good fit to work together.
I price each travel writing and editing service on a per-project basis. This is not to be difficult or to complicate matters. It’s because your business is unique, so your writing has to be too – there’s no one-size-fits-all mentality here!
Contact me with details of your project and deadline, and I’ll prepare a quote especially for you.
For each job, I take a 50% deposit before starting work, and if we haven’t worked together before, I’ll prepare a digital contract for us both to sign.
To find out more about any of my services or to request a quote for your project, contact me today.