The internet has transformed the way we plan our travels. Pouring over glossy travel brochures and trawling around high street agents has been largely replaced by turning to the biggest source of inspiration at our fingertips: the internet.
According to a recent multinational study of travel trends across eight countries – the US, UK, Australia, Canada, France, Germany, China and Japan – at least 50% of travellers are uncertain about their destination when they begin their online research. Over 65% admit to being directly influenced by informative content from travel brands and destinations, a figure that rises to over 80% when narrowed down to the American, British, Canadian and Chinese markets.
The moral of the story?
If your travel product or service, whether it’s a destination, hotel, airline, tour, activity, etc. has a strong online presence, you have the ability to directly affect people’s travel plans, gaining new customers in the process. On the flip side, if your online home is a little unloved and neglected, your business risks being left in the dark.
As a travel business owner, driving traffic to your website is one of your top priorities. One of the most effective ways to do this is by blogging.
Here’s an overview of the benefits of blogging for your travel business. [Read more…]