How did you plan your last trip?
Chances are you, like so many other people, turned to the internet for inspiration, to read reviews, seek ideas, opinions and suggestions, and to weigh up the practicalities.
Today, millions of travellers go online to plan and book their holidays, and they’re hungry for information that will help them find their perfect trip at an affordable price.
So the content on your website has a huge impact on how likely it is readers hit the ‘book now’ button for the experience you’re selling.
The question, therefore, isn’t whether you should use travel content marketing; it’s how best to employ it.
Here are five tips for producing travel content that sells. [Read more…]