Jo’s Portfolio

I’ve had the pleasure of working with Joanne over the past year on several projects for our boutique travel agency, from writing engaging blog content to refining the copy on our website.

From the very beginning, Joanne took the time to understand our brand voice, our values, and the type of traveler we speak to. The result? Clear, compelling, and beautifully written content that feels both professional and personal, just like the experience we aim to deliver to our clients.

Our blog has come alive with thoughtful articles that are not only SEO-friendly but also truly inspiring to read. And the improvements to our website copy have helped us communicate more effectively with our audience, while staying true to our tone and style.

Beyond the quality of the work, Joanne has been a joy to collaborate with (responsive, reliable, and always open to feedback). It’s rare to find someone who combines creativity with strategic thinking so naturally.

I wouldn’t hesitate to recommend Joanne to any business looking for a talented and intuitive writer who can elevate their brand with clarity and heart.

Thank you, Joanne, for being now such a valuable part of our Just Explore family!

I contacted Jo during the pandemic to help with content writing and blog posts for SmoothRed. Jo has been a real pleasure to work with, a passionate travel writer who always delivers quality content on time. I would be very happy to recommend her services.

I contacted Jo, to write copy for a new brand of holidays we were launching on our website.

The itinerary copy I received back from Jo was great, it was beautifully written, SEO was taken into account, and it made you picture yourself being on holiday.

Jo was very professional and turned the copy round quickly and kept me updated.

I would definitely recommend Jo.

Jo is an absolute pleasure to work with. Highly professional and her writing is always inventive and on brand. I've never known a client want to make so few changes to long copy before.

I hired Joanne as a Copywriter to assist with the relaunch of our company website (www.lightfoottravel.com). She helped with the writing of travel destinations, properties and itineraries, and was professional, competent, meticulous and passionate about the project from the start. I was impressed by how she took on the (very large) brief and delivered an exceptional quality of writing and research throughout our year of collaborating together. Despite working thousands of miles apart, and in different time zones, Joanne delivered on time, used her initiative, was 100% reliable, and went above and beyond to deliver. All of this while maintaining a lovely consistent writing style. I feel very lucky to have had her on the team, and I look forward to working with her again in the future.

Working with Jo was a smooth experience. She is a true professional, immediately understood our needs for our website redesign and with her quality content we now have a unique website online. We hope to work with her again!

Joanne copy-edited an anthology of stories for me, and did a wonderful job. The stories were all by different authors and she carefully put them all into house style while respecting the individual style of each writer, and her attention to detail in checking place names was superb. She was very easy to work with, and I hope to hire her for other projects in the future.

Working with Joanne on the redesign of our new website and the production of quality content of our blog has been one of the best decisions we’ve made in terms of improving the quality of our website. She has been great to work with, always delivering the expected results on time, great fun to work with. Her love of new places and travelling really comes through in her content, which is meaningful and engaging. If you’re looking for great quality content, then we would definitely recommend her services.

I contacted Jo about a new travel copywriting project earlier this year and it was clear from the start how passionate and accomplished she is in this field. From producing detailed, thoroughly-researched and vibrant copy, through to meticulous and intelligent sub-editing, I certainly hope to use Jo again - a real asset.