Hotel Copywriting | The Wandering Wordsmith

Is this you?

You’re proud to show customers to their room, but you cringe with embarrassment when you give out your web address
You have a reputation for outstanding customer service, but still have significant gaps in your bookings calendar
You know exactly how to furnish a room for maximum comfort, yet your web copy comes across as cold and impersonal
Your accommodation is quirky, fun and unique, but you struggle to capture that on your website
You’re searching for a reliable, professional and experienced hotel copywriter to make your accommodation listings stand out

Whether you’re marketing a luxury hotel chain, boutique guesthouse or an Airbnb, it’s tough to stand out from the crowd. Your website is your opportunity to make a striking first impression. Embellishing it with polished, professional pictures will certainly grab peoples’ attention. But it’s the words that will spark their imagination and inspire them to travel.

In the hotel industry, people often rely on online research alone when making booking decisions. So you need a well written, informative website that showcases your personality, highlights the benefits of staying with you, and demonstrates what makes you, you. Most of all, its warm, inviting words should appeal to people’s deepest travel desires and entice them to book with you. And only you.

Hire a Specialist Hotel Copywriter

As a professional hotel copywriter I work with a range of accommodation providers – including hotels, guesthouses, B&Bs, hostels, wellness retreats and holiday rentals – to provide evocative web copy that makes your listings stand out.

We’ll work together to identify your dream guests, establish your brand voice, and see how you differ from your competitors. We’ll look at the features you offer and explore their benefits to guests. I’ll use this information to create compelling web copy, from home and about pages to room descriptions, FAQs and destination guides.

My hotel copywriting draws in travellers with emotive language. It’s sprinkled with proven copywriting techniques to drive more enquiries and bookings. And it’s integrated with the principles of SEO (search engine optimisation) so search engines like Google help it into the path of your ideal guests.

Get an obligation-free quote

Working with Joanne on the redesign of our new website and production of quality blog content has been one of the best decisions we’ve made in terms of improving the quality of our website. She has been great fun to work with, and always delivers the expected results on time. Her love of new places and travelling really comes through in her content, which is meaningful and engaging. If you’re looking for great quality content, then we definitely recommend her services.
(Triantafyllos Psaras-Chatzigeorgiou, Nissia Holidays)

I hired Joanne as a copywriter to assist with the relaunch of our company website. She helped with the writing of travel destinations, properties and itineraries, and was professional, competent, meticulous and passionate about the project from the start. I was impressed by how she took on the (very large) brief and delivered an exceptional quality of writing and research throughout our year of collaborating together.
(Jo Upcraft, Lightfoot Travel)