Are You?

  • Passionate about your travel experience, but struggling to find the right words to convey that to potential customers
  • Renowned for taking excellent care of your clients, but wish you had more of them
  • Thinking about creating a content strategy for your travel business, but unsure where to start
  • Juggling a million and one things on your to-do list, and unable to find the time to update your tired, old copy
  • Seeking a professional, reliable and experienced travel copywriter to help grow your travel brand

Travel copywriting isn’t like selling a tangible product; you’re selling an experience. A setting for memories that last a lifetime. Great travel writing is evocative. It gives travellers the opportunity to see, smell, hear, taste and touch your offering or destination from the comfort of their sofa. It inspires a sense of wanderlust, and makes them yearn to experience it in person.

Today’s internet-savvy travellers are also seeking practical travel advice to help them plan their perfect escape. Creating regular travel content helps to strengthen your reputation as an expert in your field, makes you stand out from the competition, and builds trust, turning dreamers into loyal customers.

Work With a Specialist Travel Copywriter

Hello, I’m Joanne Amos, founder and chief travel writer at The Wandering Wordsmith.

I’m a passionate traveller and part-time nomad, foodie and wine lover, nature devotee and wildlife seeker, luxury traveller and backpacker, tour group member and solo female traveller, always on the hunt for authentic travel experiences and cultural encounters.

In other words, I am your target audience.

I’m also a professional travel copywriter with over eight years’ experience in writing for the web. I know how to weave a tantalising story to grab your dream clients’ attention and transport them to your corner of the globe. I understand the science of selling and know what compels people to hit the ‘book now’ button. And I make sure my carefully crafted words are SEO optimised so they reach the right people.

At The Wandering Wordsmith, I provide a range of travel copywriting services, designed to connect you with your ideal travel clients, build your reputation as an authority in your field, and turn dreamers into buyers.

Let’s work together to grow your travel business.

The Wandering Wordsmith Travel Copywriting Services

Travel & Tourism Copywriting

I work with tour operators, travel agents, DMOs and travel brands to provide evocative website copy that engages prospects and compels them to buy your travel experience.

Hotel Copywriting

I provide compelling copy for accommodation providers, from hotels, B&Bs and guesthouses to wellness retreats, hostels and holiday rentals, designed to make your listings stand out.

Travel Content Marketing

I craft travel blog content, e-newsletters, destination guides and more for travel brands, designed to develop trust, grow your reputation and make you first choice for travellers.

Proofreading & Copy-Editing

I cast my discerning eye over your travel content or translated copy to spare any potential blushes, save you lost revenue, and ensure your words have maximum impact.

Want to find out more about my travel copywriting services?

Get in touch to discuss your project and receive an obligation-free quote.

I hired Joanne as a copywriter to assist with the relaunch of our company website. She helped with the writing of travel destinations, properties and itineraries, and was professional, competent, meticulous and passionate about the project from the start. I was impressed by how she took on the (very large) brief and delivered an exceptional quality of writing and research throughout our year of collaborating together.

(Jo Upcraft, Lightfoot Travel)

I contacted Jo about a new travel copywriting project earlier this year and it was
clear from the start how passionate and accomplished she is in this field. From
producing detailed, thoroughly researched and vibrant copy, through to meticulous
and intelligent sub-editing, I certainly hope to use Jo again – a real asset.

(Jake Richards, Sticky Content)

Working with Joanne on the redesign of our new website and production of quality blog content has been one of the best decisions we’ve made in terms of improving the quality of our website. She has been great fun to work with, and always delivers the expected results on time. Her love of new places and travelling really comes through in her content, which is meaningful and engaging. If you’re looking for great quality content, then we definitely recommend her services.

(Triantafyllos Psaras-Chatzigeorgiou, Nissia Holidays)

Joanne copy-edited an anthology of stories for me, and did a wonderful job. The stories were all by different authors and she carefully put them all into house style while respecting the individual style of each writer, and her attention to detail in checking place names was superb. She was very easy to work with, and I hope to hire her for other projects in the future.

(Jen Barclay, Jennifer Barclay Books)

Some of My Happy Clients

Get in touch to discuss your project and receive an obligation-free quote.