The travel industry is hugely competitive, so it takes more than talk of white sandy beaches to capture people’s attention and make your travel offerings stand out (though they’re beautiful to look at, right?). You need to tap into your customers’ emotions and tease their senses, so they can picture themselves enjoying your travel experience.
My passion for travel along with my travel industry knowledge, and writing and editing expertise mean I can carefully craft words that connect you to your customers. I understand what excites travellers about a destination. My lush, tangible descriptions and clear, convincing copy are designed to pique people’s curiosity, draw them into your world, and incite a yearning for your travel experience.
My Travel Copywriting Services
My travel copywriting services will inspire a sense of discovery and adventure, help to build your following and reputation, boost enquiries, and drive more bookings and sales.
Whether you’re a travel start-up or established travel brand, I can weave a story that resonates with your audience and sells your experience.
Compelling web copy is the foundation of modern travel businesses. By the very nature of the travel industry, it’s likely that your customers don’t live near you. And they possibly have a limited understanding of your destination or experience.
But their buying decisions will be fuelled by online research. So it’s essential that your web copy helps you stand out from your competitors, boosts your trust and authority, and convinces travellers to book with you.
My website copywriting services are designed for tourist boards, tour operators, travel agencies, airlines, resorts, and travel products. I’ll weave a story around your travel experience, seamlessly blending in keywords so Google knows where to find you. Whether you want light copy amends on your existing words or fresh new site content, I’ll work with you to inspire travellers to action.
Hotel copywriting should be warm and enticing. It needs to inform people what your accommodation offers, and inspire them to travel to your destination. It must be well written and full of personality. But most of all, it needs to be the catalyst that generates bookings.
My hotel copywriting services are designed for all accommodation providers, from luxury resorts, boutique hotels and wellness retreats, to B&Bs, guesthouses, hostels and holiday rentals. I’ll highlight the best aspects of your accommodation, and entice travellers to hit the ‘book now’ button.
In addition, I’ll work with you to improve your content marketing strategy, providing blog posts, destination guides, and other content that help you build your brand authority and induce itchy feet syndrome.
Travel Blog Content
Travel blogs are awesome. They give your travel brand or business a unique personality and a distinct tone of voice. They help to build trust and authority, while boosting your visibility. And they give customers and potential customers a platform to engage with you.
My top-notch travel blogging services are designed to bring a touch of magic to your content marketing strategy. I provide inspiring, informative and effective travel blog content to a range of clients across the world.
From handy travel hints to showcasing destinations, how-to posts to inspiring listicles, or up-to-date travel news, trends and topics, I create vibrant, fun, sharable blog posts that inform and delight your readers and encourage them to spread the word.
In our digital age, traditional advertising doesn’t have quite the same impact. Today, people want information and they thrive on stories. My travel writing is designed to go deeper into a subject or destination to transport readers to the heart of the experience.
My beautifully crafted travel articles, feature pieces and travelogues are perfect for online and print publications. I tell captivating stories designed to educate and inspire, discuss the latest travel trends and products, and review cultural events and historic sites.
My destination and travel guides combine thorough research with exquisite prose to inspire a sense of wanderlust and provide practical advice for travellers. I can also help you compile travel itineraries that fuse day-to-day practicalities with a sense of adventure and discovery.
Proofreading & Copy-Editing
First impressions count. And I don’t only mean your web design. Careless spelling, grammar and punctuation can spoil your professional image. And cost you valuable revenue.
But it’s difficult to review your own writing. You spend so long mulling over the right words to describe your travel experience, that after a while your eyes glaze over. And those small mistakes slip through the net.
My proofreading service will review and refine your content to ensure it’s ready for publication. If your work requires rewriting or restructuring, my copy-editing service will ensure it’s word perfect, consistent and meets your house style.
My travel copywriting services are priced on a per-project basis. This is not to be difficult or to complicate matters. It’s because your business is unique, so your writing has to be too – there’s no one-size-fits-all mentality here!
Contact me with details of your project, budget and deadline, and I’ll prepare a quote especially for you.
For each job, I take a 50% deposit before starting work. If we haven’t worked together before, I’ll also prepare a digital contract for us both to sign.
To find out more about my travel copywriting services or to request a quote for your project, contact me today.