Travel & Tourism Copywriting | The Wandering Wordsmith

Sound familiar?

Your travel business is jogging along, but you want to take things to the next level and attract more of your dream clients
Your web copy is dull, clichéd and doesn’t reflect your personality, but you don’t have the time or the know-how to remedy it
You feel embarrassed when a prospective client asks for your website address – or you send them to your Facebook page
You tell yourself you don’t have time to write your web copy; in truth you’ve tried, but it just didn’t sound right
You’re searching for a professional, experienced and reliable freelance travel and tourism copywriter to help build your travel brand

For travel professionals, nailing your web copy is crucial. Your website is your virtual shop window. With most travel customers geographically removed from your destination or travel experience, this is your opportunity to make a striking first impression. To show people why your experience is the answer to their travel dreams.

In the travel and tourism industry, people often rely on online research alone when making buying decisions. So your website needs to demonstrate your expertise and passion for your destination, showcase your excellent customer service, and highlight the special sauce that shows people why they should choose you over your main competitors.

Hire a Specialist Travel & Tourism Copywriter

As a professional travel and tourism copywriter, I work with tour operators, travel agents, DMOs and travel brands to provide compelling web copy that communicates who you are and what you offer.

We’ll work together to understand your target audience and brand voice, learn the features and benefits of booking with you, and tease out your unique selling points. I’ll use that information to craft website copy, tackling everything from home and about pages to services, FAQs and tour itineraries.

My travel website copy uses evocative words to engage travellers, blended with proven copywriting techniques to drive more enquiries and bookings. Plus, I integrate the principles of search engine optimisation (SEO copywriting), so search engines such as Google nudge it into the path of your dream clients.

I hired Joanne as a copywriter to assist with the relaunch of our company website. She helped with the writing of travel destinations, properties and itineraries, and was professional, competent, meticulous and passionate about the project from the start. I was impressed by how she took on the (very large) brief and delivered an exceptional quality of writing and research throughout our year of collaborating together.
(Jo Upcraft, Lightfoot Travel)

I contacted Jo about a new travel copywriting project earlier this year and it was
clear from the start how passionate and accomplished she is in this field. From
producing detailed, thoroughly researched and vibrant copy, through to meticulous
and intelligent sub-editing, I certainly hope to use Jo again – a real asset.
(Jake Richards, Sticky Content)

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