Travel planning

The Benefits of Blogging for Travel Brands and Destinations

The internet has transformed the way we plan our travels. Pouring over glossy travel brochures and trawling around high street agents has been largely replaced by turning to the biggest source of inspiration at our fingertips: the internet.

According to a recent multinational study of travel trends across eight countries – the US, UK, Australia, Canada, France, Germany, China and Japan – at least 50% of travellers are uncertain about their destination when they begin their online research. Over 65% admit to being directly influenced by informative content from travel brands and destinations, a figure that rises to over 80% when narrowed down to the American, British, Canadian and Chinese markets.

The moral of the story?

If your travel product or service, whether it’s a destination, hotel, airline, tour, activity, etc. has a strong online presence, you have the ability to directly affect people’s travel plans, gaining new customers in the process. On the flip side, if your online home is a little unloved and neglected, your business risks being left in the dark.

As a travel business owner, driving traffic to your website is one of your top priorities. One of the most effective ways to do this is by blogging.

Here’s an overview of the benefits of blogging for your travel business.

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Content Marketing for Hotels: 7 Tips for Effective Hotel Marketing

In our increasingly connected and mobile world, content marketing is more than just a buzzword. It’s an essential element of your hotel’s marketing strategy.

Traditional marketing methods no longer account for the majority of new customers. If you want to stay ahead of your main competitors and grow your market share of visitors, you want to be making the most of digital technologies and modern marketing methods.

Here are my seven top tips for effective content marketing for hotels.

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Travel Content Marketing: 5 Tips for Producing Content That Sells

How did you plan your last trip?

Chances are you, like so many other people, turned to the internet for inspiration, to read reviews, seek ideas, opinions and suggestions, and to weigh up the practicalities.

Today, millions of travellers go online to plan and book their holidays, and they’re hungry for information that will help them find their perfect trip at an affordable price.

So the content on your website has a huge impact on how likely it is readers hit the ‘book now’ button for the experience you’re selling.

The question, therefore, isn’t whether you should use travel content marketing; it’s how best to employ it.

Here are five tips for producing travel content that sells.

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